Making your QR codes accessible widens your audience and improves the experience for everyone.
Accessibility challenges
Visually impaired users may struggle to locate small codes. Users with mobility impairments may not reach poorly positioned codes. Colour-vision deficiency can make low-contrast codes invisible.
Inclusive design best practices
Use a minimum 7:1 contrast ratio. Add descriptive text clearly stating the destination. Use a minimum 4 cm size and position between 90 and 120 cm from the floor for wheelchair users.
Accessible landing pages
The destination page must comply with WCAG 2.1 Level AA: readable text, keyboard navigation, image alt text and captioned videos.
Alternatives to the QR code
Always provide a text alternative. Display the URL in plain text or offer a short SMS number. The QR code should never be the only way to access essential information.