Embedding a free QR code generator in your marketing toolkit removes friction between offline assets and digital experiences.

Brands that plan the QR experience from day one record 35% more engagements compared to campaigns without a scannable touchpoint.

Why QR codes belong in every media plan

  • Trackability: every scan is tied to UTM parameters for analytics platforms.
  • Personalisation: dynamic QR codes let you tailor landing pages by location or time of day.
  • Budget optimisation: refresh the URL behind your QR code without reprinting your assets.

Case study: beauty-tech launch

A cosmetics brand deployed QR codes across window displays, packaging and social ads. The result? A 27% uplift in store conversions thanks to instant tutorials delivered after each scan.

Print-ready checklist

  1. Test the QR code with both iOS and Android devices.
  2. Add an explicit call-to-action such as “Scan to unlock your offer”.
  3. Keep a quiet zone of at least four modules around the code.