A dynamic QR code points to an intermediate URL that you can edit at any time. It's perfect for seasonal campaigns, restaurant menus or flyers.
Step-by-step setup
- Select a reliable platform that offers analytics and URL redirection.
- Encode the short link provided by the platform rather than your final URL.
- Schedule destination changes around key events such as product drops or local promotions.
Measuring performance
Plug your QR scans into Looker Studio to compare traffic, revenue and conversion metrics at a glance.
UX best practices
- Keep the design high contrast and add a subtle logo in the centre.
- Include microcopy such as “Secure scan” to reassure new users.
- Test in low light and on glossy paper to avoid surprises.
