When you create a QR code you face a fundamental choice: static or dynamic. This decision affects campaign flexibility and measurement.
Static QR codes
A static code encodes data directly into the dot matrix. Once printed, the content cannot change. It works without any server and is ideal for permanent links.
Dynamic QR codes
A dynamic code encodes a short intermediary URL that redirects. You can change the destination anytime without reprinting. It also offers detailed analytics: scan count, location, device type.
Side-by-side comparison
- Editing: impossible for static, unlimited for dynamic.
- Analytics: none for static, comprehensive for dynamic.
- Cost: static is always free, dynamic may require a subscription.
Which type should you choose?
For permanent links, static is fine. For campaigns, menus or events, dynamic is the clear winner.